Thursday, 17 October 2013

Independent vs Hollywood

Hollywood 
Hollywood companies are known to be more vertically integrated, meaning the companies will usually own a number of stages which can help getting the film to the audience. For instance the production company may be owned by the studio along with the distributor and in some cases the studio may even own the cinema.Overall Hollywood studios have a lot of financial back up with a well trained marketing system therefore they have a bigger advantage compared to independent companies.

Independent 
Independent however will find it difficult to find a distributor, for instance in contrast to the Hollywood companies who usually have a distributor in place before the production begins independent films once completed then go on to have to find a film distributor. The most common ways independent films will be brought by distributors if there is a set fee in which the producers receive none of the profits.
Recently from looking at this article  http://blogs.wsj.com/corporate-intelligence/2013/11/18/media-journal-independent-movies-go-mainstream-with-hollywood-help/
 i have found that independent films are seeking the help of Hollywood studios to help with the distribution and marketing. A well known example of this is the popular box office hit 'Ted'. This is happening more often as Hollywood studios are taking fewer risks with their money and instead investing in what is known as ' tentpole movies'

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