Genre Typecasting Of Actors

Genre Typecasting 

Daniel Craig - James Bond

Genres can be identified through iconic star members, this is known as star association. Actors can increase audience figures when there are well known and liked this is because audience members will like and trust the type of film typecasting. For example Tom Cruise is renowned for drawing in mass audiences because of this Hollywood institutions are prepared to pay a huge proportion of their overall budget to ensure they have an iconic actor.

Pierce Brosnan, the old James Bond due to his high fees and demands for an increase in pay Daniel Craig a lesser known actor was cast. Two James Bond films later the audience became more familiar with him and Daniel Craig is one of the highest paid actors in Hollywood. In this case typecasting an actor in to a famous blockbuster action adventure film had brought him more roles within this genre as well as a huge increase of income.

Some actors manage to work in multiple genres, an example is Tom Hanks

• Comedies
• Thrillers
• Action

A typical romantic comedy that Jennifer
 Aniston is often associated with

Whilst other actors are only ever seen in a particular genre. Typecasting to such a tight remit can help audience members quickly associate a film genre from a film poster displaying the type cast actor such as Jennifer Aniston she would be conventionally seen in romantic comedies.

There are disadvantages to this typecasting as there will be a time in which her roles will be limited as it may not appeal to the audience.Meaning a new actress will have to replace this role however the audience may feel unable to connect with these films or identify its genre as easy.