Thursday, 17 October 2013

Film Marketing and Distribution

Film Marketing And Distribution 

Film Marketing 

Film marketing is basically the promotion of films so when they are released they sustain a place in the market.Film companies promote their films to get them into the cinemas and then finally on to DVD. However film distribution is seen as a crucial processes as it determines if the companies are financially stable for example if they need to get back the substantial amount they invested on the production of the film in order to make a profit. There are two main categories in which companies will try to advertise their film.
Inception went to an extreme in order to advertise the film,
audiences as a result become more intrigued and
more likely to watch it. This is an example of
a successful marketing 

Above the line
This method involves advertising their film that is funded as part as the product, this involves 

  • Trailers 
  • Spins offs/related media products 
  • Billboards 
  • Posters 
Below the Line 

This is promotion that is not paid for but creates an interest for example 
  • Interviews 
  • Magazines/ newspapers
Film Distribution 

Film distribution is what happens in between the production and exhibition of the film, it involves getting deals in order to get the film shown which leads on the the two types categories  of advertisement mentioned before. There are five main distributors in the UK film industry these are usually directed to Hollywood production companies which means there films are going to be recognized quickly and more successful.

 Five important distributors in the UK are: 
Key words that are linked to film distribution 

  • Twentieth Century Fox 
  • Sony 
  • Warner Brothers 
  • United International Pictures 
  • Buena Vista 


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